Behaviour Change Strategy - Report Writing - Arts & Humanities Assignment Help

Assignment Task

ASSESSMENT: BEHAVIOUR CHANGE STRATEGY

You are to develop a Behaviour Change Strategy, underpinned by a social marketing framework, for your chosen initiative outlined and scoped in Assessment 1. In developing your strategy, you will leverage knowledge harnessed from the Scoping Report, as well as additional insight you need to gather to refine your Strategy.
The strategy is designed to implement a 3-month pilot trial of your initiative.
This is a report where you explicate in detail a behaviour change strategy. Consider you are pitching to your key partner as means to request funding support – as such you need to provide explicit detail across each section of the report. If you have not defined the behaviour change FOCUS, the specific target audience, specific location where the behaviour change program will be implemented (from Assessment 1) then the strategy will be broad, vague and unspecific – as such you are in jeopardy of failing this assessment.
As this assessment item is a report it is expected that you will use report writing skills as opposed to essay writing skills. Reference where appropriate (eg when specifying a theory, use of guilt in communication images etc).

Your report MUST INCLUDE THE SUB-HEADINGS LISTED BELOW
Behaviour issue overview summary
Problem overview, including specification of the geographic location
Behaviour change Purpose and Focus
Target audience analysis + demographic & psychographic profile

SMART OBJECTIVES (knowledge, attitude/belief/behaviour)

• Define the market position
• Partnerships Strategy
• Product Strategy
• Pricing Strategy
• Place strategy
• Promotion Strategy
• Evaluation and Monitoring Strategy

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