Behaviour Modification Research Proposal - Medical Science Assignment Help

Assignment Task

BACKGROUND
The purpose of this assignment is for students to demonstrate and apply their knowledge of operant conditioning principles and methods used to assess the efficacy of a behaviour modification program.
Behaviour modification is a process where a specific target behaviour is systematically changed through the use of conditioning principles. It has been used very successfully for many different types of problems in a variety of contexts (such as schools, businesses, hospitals, mental health facilities and with animals). One valuable contribution has been helping people change their own behaviour (self-modification).

BEHAVIOUR MODIFICATION RESEARCH PROPOSAL TOPICS
You are required to select ONE of the following scenarios for the assignment. Design an intervention program to change/modify:
• Caffeine intake
• Fruit and vegetable intake
• Physical activity
• Cigarette smoking
• Alcohol consumption
• Sugar consumption

The aim of the assignment is to change an observable behaviour using principles of operant conditioning. You are required to be objective in designing the behaviour modification plan and in proposing an evaluation design to test it. Note that if you base the assignment on a behaviour that you personally identify with it can be more difficult. Note: Do not choose a behaviour that is distressing to you. If you do experience distress please utilise student support and well-being services.

Organise your assignment as follows:

Title of Paper
Background (note that you do not need to include this as a heading in the proposal as this section acts as an introductory paragraph. However, you do need to provide a title)
• Introduce and define behaviour modification using empirical sources.
• Provide a structured and coherent rationale, using empirical sources, for the development of a behaviour modification plan for the target behaviour you have selected.
• Define the aim of the Behaviour Modification proposal.

Proposed Behaviour Modification Plan
Provide a full description of the behaviour modification program you propose for the target behaviour, and ensure you explain how, why, when, and where you propose to change (either by increasing or decreasing) the target behaviour according to operant conditioning principles. Include references and empirical resources to support and justify your proposed program. Ensure you include the following:

• Target behaviour. Provide an appropriate operational definition of the target behaviour.
• Aims. What the behaviour modification program aims to achieve (e.g., increase or decrease target behaviour).

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