Behavioural Finance Perspective - Heuristics - Rise and Fall of the Cryptocurrency - Essay Writing Assignment

Assignment Task:

Learning Outcomes: Knowledge and Understanding tested in this assignment:

• Research and critically review the theories and key empirical findings of Behavioral Finance, and examine its evolution as a field of study within traditional finance theory;
• Evaluate basic concepts of heuristics with their causes and effects;
• Differentiate between behavioural biases that are observed in financial decision-making processes;
• Critically review major market bubbles and their anatomy from a Behavioural Finance perspective.

Your objective is to critically examine the explanations and evidence provided by behavioural finance with regard to this market bubble and its subsequent crash. Specifically, you will need to:

• Research relevant literature and provide a historical context and explanation for this event. Specifically, discuss the nature of cryptocurrency & blockchain technology, as well as an overview of the meteoric rise and fall of Bitcoin. You must use factual (statistical, financial, historical) information to support your discussion.
• Identify and conduct a literature review on two to three behavioural finance phenomena/biases that you believe were responsible for the Bitcoin bubble. Select key research results from various journal papers and books to demonstrate your understanding of these behavioural biases. 
• Link these biases to the event you are investigating. Explain the role of these behavioural biases and how they facilitated the rise and fall of the cryptocurrency. In addition, provide suggestions to combat these biases.

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