Benefits of Market Segmentation for Business - Business Assignment Help

Assignment Task:

Task

• For this assessment, you need to demonstrate your theoretical and applied knowledge relating to the target audience of your chosen advertisements. 
• Your report is to be a maximum of 4 A4 pages [+/- 10% which includes the Report (3 pages) and Reference List (1 page) and is to address the questions below.
• You will need to provide support and justification for your answers. You are EXPECTED to refer to the theories you have learned during the trimester. You will be marked according to your ability to apply theories to the ads you have chosen. 

Questions:

1. Choose FOUR print ads (which you have found on the Internet, in magazines or newspapers) that target FOUR different target markets (in the country that you are taking this unit so for Singapore students you will need local ads). For each of the ads, write a description of what you think are the 3 demographic and 3 psychographic characteristics of the targeted market. Justify your descriptions. 
2 Define and explain market segmentation. (1 reference must be used minimum)
3. Explain three benefits of market segmentation for business. (2 references must be used minimum) 

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