Best-Quality Product ‘Honey’ in Singapore, China, and Germany - Management Assessment Answer

Internal Code: D_AI_DDIF_AAB

Management Assessment Answer

TASK We want to internationalize our best-quality product ‘Honey’ in Singapore, China, and Germany. Kirti will be doing Singapore. Ravneet will be doing China. Navdeep will be doing Germany. Honey demands increase worldwide because of its benefits and uses, countries import it from different sources to fulfill their need. Product Description (Pure Honey): Honey is a sweet liquid produced by bees exploiting flower's nectar. The best and premium quality honey has golden amber color fetching an eminent retail price. We use top honey plants to produce the best honey all time, which includes White clover, Alfalfa, Wild Raspberry, Buckwheat, sunflower and; Heartsease in Tasmania's rain forest. \ This is premium quality Leatherwood and Manuka Honey demands higher all over the world. Honey produced from Tasmanian under-canopy leatherwood trees extracted the way to preserve natural aroma. Premium quality Honey has ample health benefits, can be used to replace sugar as well. Nowadays, honey is used in cosmetics, Food companies, bakery, in Ayurvedic products, chocolates. Manuka honey is very popular and also known as a superfood. Manuka honey is unique and has antibacterial properties. Honey is a nonprescribed item and has no restriction in export from Australia. It has a big market over countries like the United States import around 24.4% of natural Honey. Germany is the second largest importer for natural Honey import around 12.1% following Japan, UK, China, Singapore, Malaysia. According to the world exporters, the demand for honey has increased by 14.4% worldwide (Workman 2019). Our pure Golden amber colored Leatherwood and Manuka honey have premium quality than regular honey. It will cover the demand for the above-mentioned countries which will fit into the contribution.

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