Beyond Beer: Brewing Innovation at Molson Coors

tudy the “Beyond Beer: Brewing Innovation at Molson Coors” and prepare a report referring to the questions provided here and make sure you follow the instructions: Points to cover in your report: Criticize Molson Coors CEO Mark Hunter's decision. Bring three major reasons to support your answer. Bring recommendations to solidify the business's future in the face of the decision you have proposed. You can focus on their resources and capabilities to answer the question. What strategic changes do you suggest supporting your decision? Explain in detail. You can focus on the 5 forces to answer the question. Discuss two sets of external environmental trends to a) as providing growth opportunities for your idea, and b) as threatening factors which can ultimately damage the reputation of the company and sales. You can focus on the PESTEL factors and SWOT strategies to answer the question. Discuss the impact of your direct competitors' actions in the decision you made and explain your possible responses. Instructions: You need to answer the questions in Microsoft Word or PDF document. Follow APA style, 7th edition. Title and reference pages are required in APA style. Title and reference pages are not included in the page count. These questions need to be answered in the paragraph form and not in question-and-answer form. Please try to answer to the question only in paragraph form and don't answer question by question. Please do not refer to question separately and do not write questions. Minimum 3 pages (excluding title and reference page) and at least 2 references per each page are required in your submission. Keep the similarity rate close to zero. You can edit your submission until the due date. Once due date arrives no changes can happen. Late submission will be subjected to 10% penalty per 24 hours. Turnitin may take up to 5 minutes (maybe more) to upload your file. DO NOT wait until the last minute to submit your file. Case Study Rubrics will be used to assess your answers. Links to related materials: HBR Podcast HBR Case Study