BHO2265: Integrated Marketing Communication Plan - Marketing Assignment

Internal Code: TV769

Marketing Assignment:

People in Australia are mostly seemed to be busy with their work. They hardly have any time for themselves and their family. Especially people who fall in the age group of 25-55, who are considered to be married and settled with their life are found to be more workaholic and barely spend time with their partner and are seeking the best opportunity to spend some quality time with them. Considering this factor, we have come up with a new holiday package to Italy which would consist a limited number of people in a group approximately 10 couples in one tour, which offers exclusive dinner date with their partners, open movie date, photoshoot along with the magnificent tour of beautiful Italy. According to the Roy Morgan Value segment, our new offering will attract the group of people who fall under the following segment: a) Conventional family life b) Socially aware c) Young optimism d) Something better We have targeted this segment of people as our target customers range from the age of 25-55, who are new weds, newly engaged and old couples who want to relive their adult life enjoying quality time with their partners. People who fall under the segment of socially aware, young optimism and something better are usually the young people who are socially active and want to explore and enjoy their life travelling and doing leisure activities (Levine, 2016). Similarly, people who fall under the category of conventional family life are the mature people who want to take a break from their busy life and spend a good time with their family (Levine, 2016).