BHO2265: Integrated Marketing- Marketing Communication Plan- Report Writing Assignment

Internal Code: TV769

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Task: Context Analysis Customers Customers are the integral part of any organization. They have the power to build the organization as well as to destroy the organization. Hence, customer satisfaction is very important in every business organization. Our customers include all the age group which are 18 and above. They could be married or single, old aged, young generations and even teen aged people are targeted and encouraged to explore the varieties of offers and facilities we offer to our customers. We are largely focusing to the people who are tired of their busy schedule and have a break and spend some quality time with their dear ones. Part B concludes the IMC plan. Based on the situational analysis and objectives in Part A, the integrated marketing plan for your chosen clients is developed in this Part-B. if you worked in group for Part-A, you SHOULD work with the same group as in Assessment 1. It is no one person’s job to proof read the report. It is the responsibility of each student to ensure their work is free from errors. The IMC Plan Part-B addresses the following sections : 1. Introduction Please note : as part of the Introduction for Part-B of the IMC plan, the key decisions made in Part A need to be re- stated (paraphrased) : a) the product or services, b) the target audience, and c) the IMC objectives 2. IMC Strategy (very brief, 2-3 paragraphs is all that is required) 3. Creative Strategy 4. Media Strategy 5. Media Schedule (Plan) 6. Evaluation of Campaign Typical report requirements, including : an executive summary, introduction, conclusion and reference list (and appendices if required) must be part of the report. Refer to a style guide to decide if material is best suited to be included in the body of the report or in an appendices.