BHO6505:- Evaluation And Critical Implementation Plan, Risk Analysis, Brand Strategy, Budgetary Methods, Marketing Report Writing - Economics Assignment Help

Assignment Task -                 
 

Task
1.Introduction
2.Implementation plan for launch using the Marketing Mix elements (4Ps/4Es).
2.1.Product/experience
2.2.Promotions/evangelism (incl. a short Brand Strategy if necessary)
2.3. Price/exchange
2.4. Place/everyplace
3.Critical risk analysis identifying key sites of risk:
3.1.PR, social, ethical, and regulatory, etc.
3.2.A short PR response plan including proactive and reactive contingency is required. 
4.Suggested budgetary methods and forecasting 
5.Dashboard and data management suggestions that could be used to assist in the implementation and management of this marketing plan. 
6.Conclusion and 3 key managerial take-aways 

Introduction - To be included in the word count. Establish the link between the peer’s report and the implementation plan. implementation plan for launch using the Marketing Mix elements Students can either define the or a combination of Ps and Es. For example, there might be a product, for which they find it difficult to upgrade it from Product to Experience. However, they might think of ways to evangelize rather than going with promotion. So, they can make their own combinations based on their comfort level in applying these concepts Product/experience-Define the product/service, features, benefits, experience, how can the experience be enhanced. Could also be the point of value creation - in the marketing communication, in product use/consumption, in after-sales, etc.
 

Promotions/evangelism (incl. a short Brand Strategy if necessary)- Proposed IMC mix, Use the Channel Funnel, Brand Strategy to leverage the brand, How a loyal consumer base will be created. Look for synergy in IMC

Critical risk analysis identifying key sites of risk:
PR, social, ethical, and regulatory, etc.  (600 words)- It could be based on errors/gaps in STP or market research outlined or the objectives. Identification of any two categories of the risk out of PR, Ethics, Social and Regulatory.A short PR response plan including proactive and reactive contingency is required. (300 words)  - Prepare a PR response plan- proactive and reactive contingency plan) in response to each of the risks.

identified in 3.1. Need to have both Proactive and reactive measures.
For proactive- can consider CSR, engagement with social stakeholders and positive advertisements & PR
For reactive - clarity on the plan is needed - what should be done; who would be responsible; Communication message + channe.

Dashboard and data management suggestions that could be used to assist in the implementation and management of this marketing plan. (250 words)- Some justification required to make it convincing use /the metrics specified in the previous section along with some more relevant marketing/sales/financial metrics to present the marketing plan dashboard- refer to peer’s report SMARTT objectives +data reporting techniques/methods and analytical tools that will be useful for this implementation plan, ideally include 1/2 relevant dashboard - HD in this parameter should have this. The key is to have the most relevant KPIs included and in sync with the objectives in the peer report. Should include what is being measured (objective), how is it measured (the KPIs), how is the data gathered (tools - web analytics, surveys, etc. For a single objective, there can be multiple KPIs to measure it effectively.

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