Big Data Marketing Final Project - Management Assignment Help

Assignment Task

LiBooks is a family business in London dedicated to selling all kinds of books: educational books, novels, thematic books, children's books and books in other languages, especially in Spanish and French. Besides, it is a company that bets on the novel writers and helps them throughout the process of editing and selling their books.

For a few years now, and due to the intense competition of large companies, LiBooks has an online sales service, with a very elaborate and attractive web page in which the latest news is reported, including interviews with writers and organised Writing contests, giving the winners the possibility to publish their books or stories. Also, it has a presence on social networks, with a profile on Facebook and Instagram that helps them to be in direct and permanent contact with their customers.

However, this is not enough, as it must compete with large companies that can afford to lower prices and carry out aggressive marketing campaigns. That is why LiBooks has decided to carry out a process of big data marketing, to be able to offer its customers a totally personalised service, so that it makes the difference concerning large companies.

FORMULATE

1. Select a large company dedicated to the sale of books and analyse those practices or big data marketing tools that it uses.

2. Knowing the practices that large companies serve, which one or which of them would you recommend to LiBooks? Justify your answer and detail some proposals that you would carry out concerning each of these practices.

3. Develop web analytics in which you describe the tasks necessary to effectively adapt to our customers and the tools you will use for it. Justify your answer.

4. It is also interesting to analyse and measure the data related to our online store. What tools, metrics and reports would you use here?

5. Going back to the competing company that you have analysed before, do you have any loyalty program? And what characteristics does it bring?

6. Would you recommend LiBooks to create a club or loyalty program? Why? Detail what kind of program it would be, specifying the loyalty policy on which it would be based, the type of fundraising, and the benefits that this would bring to the member.

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