Big Picture Strategy - Mobile Changed our Communication Patterns - Management Assignment Help

Assignment Task :

1. Consider the form and function of ads.
2. Where and when are they effective? 
3. How do we target these to reach a specific audience?
4. How do they fit into the big picture strategy? (if they do?)

The Medium is the Message - Platforms Matter

• Is email effective? Why or why not?
• Has mobile changed our communication patterns? If so, how?
• What is mobile first? Why does it matter?