Bixi Goes to New York: Integrated Business Experience- Case Study Assignment

Internal Code: MAS1794

Case Study Assignment:

Task: CASE STUDY QUESTIONS – Bixi Goes to New York ( Answer all the questions) 1.  How critical is New York to PBSC? [Applies relevant business concepts in identifying a strategic problem] 2.  What is your analysis of PBSC's business model? [Applying relevant business concepts and frameworks such as the Business Model to analyse business strategy] 3.  What would you do to address the New York issue and why? [Application of integrated and cross-functional knowledge in considering strategic options] 4   What is your evaluation of PBSC's international expansion? [Demonstrates Analysis of relevant industry, market, competitors & trends in assessing product-entry/expansion strategies] 5.  What should PBSC's management do moving forward? [Develop practical solutions for strategic issues facing the business and justify key recommendations for the selected company to sustain competitive advantage] CASE STUDY GUIDELINES

• Apply relevant business concepts and frameworks in order to answer the case study questions.
• Demonstrate the use of critical thinking in relation to the questions and case study approach.
• Analyse the industry dynamics in which the selected company is competing.
• Analyse the competition in this industry and the selected company’s’ competitive position.
• Apply knowledge from cross-functional areas of the business in evaluating the feasibility of the strategic direction.
• Develop practical solutions for strategic issues facing the business.
• Justify key recommendations for the selected company to sustain competitive advantage