Highlights
Context
This assessment must be written in an essay format. It will provide you with the opportunity to describe your understanding of important strategies implemented within a business, as well as concepts adapted to ensure the ongoing growth and profitability of a business.
Flight Centre Travel Group (FCTG) is one of the world’s largest travel agency groups. It has company owned operations in 23 countries and a corporate travel management network that spans more than 90 countries. The company now has more than 30 brands, including the flagship Flight Centre leisure travel brand and Liberty, the iconic US travel agency group. Key corporate brands include Corporate Traveller and FCM.
Over the next 5 years, FCTG is aiming to further enhance its reputation as a thriving global travel company with a distinctive, entrepreneurial culture, famous brands and winning models. ‘We will amaze our customers across three core segments - corporate, leisure and ‘at destination’
(accommodation and land arrangements)’. The business aims to continue to grow to become the world’s most exciting and profitable travel retailer, delivering amazing experiences to all of their employees, their partners and their customers.
Given this background information about the Flight Centre Travel Group business:
• Deconstruct the nature of group behaviour in Flight Centre Travel Group
• Explain how the use of self-awareness and motivation is used to develop teams into high achieving businesses
• Identify strategies that have been incorporated into the business previously, highlighting any key strengths and weaknesses they may cause moving into the next 5 years.
• Include two (2) additional, new strategies that you believe would be effective if incorporated and why they should be implemented.
Instructions
This assessment requires the completion of an individual case study essay. You will need to have studied the subject content of Modules 1-6 and developed a good understanding of the strategies, theories and concepts that are used for effective team development and appreciate the importance of self-awareness, emotional intelligence and motivation.
The essay requires you to demonstrate your understanding of team dynamics and the strategies employed to enable effective interaction in a professional context, including specific concepts and real-world evidence. You should not only describe what you have learnt but also offer some commentary and interpretation.
The essay should have the following sub - sections:
• An introduction (approximately 350 words) to provide background information, a main idea around team dynamics and general direction of the essay. The purpose of
this section is to introduce the topic to be discussed and tell your reader exactly what you are going to cover and in what order. It is effectively a “map” to the paper
• The main body of your essay (approximately 1,300 words) should consist of several paragraphs that discuss the topic, including your ideas and evidence. These should
relate to the topic question by explaining how various strategies are used and
implemented to positively impact a business’ operations. Please note that “main
body” is not an appropriate heading – you need headings and sub-headings that
describe what is written about below them
• A conclusion to draw your ideas together. This section “rounds off” your discussion of the topic and brings together all the information you have previously discussed in the essay. It is approximately 350 words
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