BIZ104: Customer Experience Management- CEM Insights- Laureate International Universities- Business Assignment Help

Internal Code: 1GIDE

Business Assignment Help:

Task: You will select one of the following of your own professional or personal interest: product, service, institution or event. This can either be an existing or even a proposed product (i.e. a business idea, a proposed event or even your college). You are expected to conduct as much field and desktop research as possible into the inner workings of your chosen organization, its industry and its target customers. Your aim is to apply research tools and concepts towards identifying the challenges and opportunities for achieving a customer experience that is in line with the organizations strategic objectives. Students are required to complete generative research (in the form of face-to-face consultations or contextualenquiry sessions) and preference research (large sample survey) to produce data-driven and validated user personas.Students will also use their collected data to complete customer personas and journey maps. Use the CEM research tools to answer the questions - What is the current state of the service experience of the product or organization? How does it rate or compare with competitor offerings?