BIZ202: The Business Environment Storyboard and Editorial Video The Macro Environment Assessment 3

Assessment 3

Learning Outcomes

The Subject Learning Outcomes demonstrated by successful completion of the task below include:

• Apply business analysistools and techniques to identify the impact of the macro environment on businesses.
• Utilise digital business communication skills, critical thinking, and research skills in a business context.

Assessment Task

For this assessment, you will research and present a business news story that has been published in the last 12 weeks in relation to the macro environment impacting a business. You will create a Storyboard and record an Editorial Video applying the PESTLE model to document how macro environmental factors have impacted the business and predict potential future outcomes. You will be building on your knowledge from Modules 4 to 9 about some of the potential impacts of political, enconomic, social, technological, legal and environmental factors for this task. Please refer to the Instructions for details on how to complete this task.

Context

This assessment will refine your understanding of the impact of the macro environment on a current business. You will practice research and critical thinking skills to locate and identify reliable sources of information. The production of a Storyboard will provide an opportunity for you to develop your creativity skills, while your Editorial Video will allow you to practice your presentation skills.

Brief Summary of Assessment Requirements

The assessment requires students to research and present a recent business news story (published within the last 12 weeks) that demonstrates how the macro environment is impacting a real business. Using the PESTLE model (Political, Economic, Social, Technological, Legal, Environmental), students must:

• Select a credible and relevant news story connected to macro-environmental influences.
• Analyse the business situation using PESTLE, assessing how each external factor has affected the business.
• Predict potential future outcomes the business may face based on those macro trends.
• Create a Storyboard that visually outlines the structure, key points, and flow of the analysis.
• Record an Editorial Video presenting the findings clearly, professionally, and creatively.
• Apply learning from Modules 4–9, strengthening understanding of macro-environmental impacts.

Students must also demonstrate:

• Competent use of business analysis tools
• Strong digital communication, critical thinking, and research skills
• The ability to gather reliable information from credible news sources
• Creativity in developing the storyboard and confidence in video presentation

How the Academic Mentor Guided the Student (Step-by-Step Process)

Step 1: Understanding the Task Requirements

The mentor began by breaking down the task into simple components news selection, PESTLE analysis, storyboard creation, and video presentation. This helped the student visualise the overall workflow and understand the expected outcomes clearly.

Step 2: Selecting a Relevant Business News Story

The mentor guided the student to:

• Search for news published within the last 12 weeks
• Choose a story where macro-environment changes are clearly visible
• Verify credibility of sources (business websites, economic reports, industry news)

The mentor showed how to align the news story with PESTLE categories for easy analysis.

Step 3: Research and Source Evaluation

The student was taught how to:

• Identify reliable information
• Extract relevant facts
• Note political, social, economic or technological indicators from the article
  The mentor demonstrated how to cross-check information without overloading the analysis.

Step 4: Applying the PESTLE Model

The mentor walked the student through each PESTLE factor:

• Political: Policies, regulations, government decisions
• Economic: Inflation, interest rates, market trends
• Social: Consumer behavior, demographics, cultural trends
• Technological: Digital innovation, automation, new tools
• Legal: Compliance, legislative changes
• Environmental: Sustainability, climate impacts, resource constraints

The student learned how to identify which factors strongly influence the chosen business and how to justify those connections.

Step 5: Predicting Future Outcomes

The mentor helped the student link the PESTLE findings to logical future predictions.
This step enhanced critical thinking by encouraging the student to consider both risks and opportunities.

Step 6: Storyboard Creation

The mentor explained how to:

• Break analysis into clear scenes/frames
• Place key points in each frame
• Keep the flow logical and engaging
• Ensure that visuals support the narrative
  The mentor emphasised creativity while keeping content aligned with academic objectives.

Step 7: Recording the Editorial Video

The mentor guided the student on:

• Structuring the verbal presentation
• Speaking clearly and confidently
• Using digital communication tools effectively
• Staying concise while maintaining professional tone
• Matching the storyboard visuals with the video narration

Step 8: Refining and Finalising the Submission

The mentor helped the student review the storyboard and script to ensure:

• PESTLE factors were accurate and well supported
• Predictions were reasonable and research-based
• The video presentation flowed smoothly
• Learning outcomes were clearly demonstrated

Final Outcome and Learning Objectives Achieved

Through this structured mentoring approach, the student produced a well-researched, professionally presented assessment that successfully met the task requirements. The final work demonstrated:

Learning Objectives Achieved

• Application of business analysis tools
  The student effectively applied the PESTLE model to interpret macro-environmental influences on a real business.
• Improved digital communication skills
  Through storyboard development and editorial video recording.
• Stronger critical thinking and research skills
  The student analysed sources, identified key macro trends, and predicted future outcomes.
• Enhanced creativity and presentation capability
  The storyboard and video showcased engaging, well-structured communication.

Overall Achievement

The student gained a deeper understanding of how external environmental forces shape business decisions and performance. The final submission clearly connected research evidence, PESTLE analysis, and predictive insights, demonstrating excellent alignment with assessment criteria.

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