BIZ301: Organisational Creativity and Innovation - Group Venture Plan | Marketing Plan Assessment Answers

Internal Code: MAS16927

Group Venture Plan Assignment

Objectives:

• Create an idea of the group’s choice that is innovative, and develop a venture plan that could bring it to market
• Demonstrate the use of various creative tools to establish the market validity of the group’s chosen innovation
• Identify the client value proposition and the need in the market for the chosen product
• Establish market segmentation, and channel strategy and marketing approach, to deliver the product/solution to the chosen market
• Develop a financial model for a viable venture

Output and deliverable parameters of the assessment: Content of Venture Plan:

1. Title page – unit name, assessment name, student name, ID
2. Idea title (with one-line “tagline”)
3. Executive summary
4. Analysis on possible market gap/opportunity
5. Develop value proposition of the innovative product or service
6. Marketing and channel strategy approach
7. Competitive strategy and positioning
8. Financial viability of the venture using break-even, cash flow, and investment needs
9. Appropriate References – minimum of 10 (and using APA standard)