BK214: Integrated Marketing Communication - Report Writing - Management Assignment Help

Assignment Task:

Unit Learning Outcomes

1. Recognise the nature of different communication theories and how they can be utilized in developing a marketing communication strategy. 

2. Describe the importance of integrated marketing communication in achieving the objectives of an organisation  

3. Develop an understanding of media options to develop and evaluate a media and contact strategy  

4. Formulate the message strategy for an Integrated Marketing Communication (IMC) program 

5. Develop an effective marketing communication plan

Assessment Task Instructions 

You are required to complete the following assessment task 

Join into groups of 4-5 people and choose an organisation that plans to conduct a new product promotion/launch on an online platform .You are to imagine that you work as the IMC manager for this product and your aim is to improve upon the current promotions for it. Your task is to develop a thorough IMC plan for this product.

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