Blue Mountain as a Tourism Destination- Marketing Report Writing Assignment

Internal Code: MAS1527

Marketing Report Writing Assignment:

Instructions: Bluemountain, a suburb in not far away from Sydney city, has traditionally targeted and attracted high end customers who can afford to have a luxury getaway. Assuming that this group of customers is dropping in terms of number, and the Council decides to look into other markets to boost its tourism income. In a group of 2 to 3, prepare a 3000 words marketing plan to promote Blue mountain as a tourism destination or preferred getaway destination in Sydney. In your report, you will need to need to provide the following: 1.Executive Summary a.Include the key marketing strategy?o The target market segment (s) that you have chosen 2.Table of Content?o Included on a separate page a. Includes all main headings of the report o Includes page numbers for each heading 3.Introduction?o The purpose of your report a.The introduction of the location and the purpose of your marketing plan 4.Background?o A general description of Bluemountain’s tourism industry including trends, market size and product segments o Destination background 5.Environmental forces?o What are the environmental forces that affect tourism industry? 6.SWOT analysis?o Conduct a SWOT analysis of Blue mountain as a tourism destination 7.Target market?o Identify your target market (tips: upcoming market of the Asian rich, international students etc). 8.Targeting strategy a.Provide an explanation of the targeting strategy 9.Marketing plan and recommendation?o Give a description and justification on how you intend to reach the target market through packaging of the product (Bluemountain). a. A brief description of your advertising and promotion strategy will be useful, even if the topics are not yet covered (Bonus marks will be awarded).