Blue Ocean Strategy And The Value Chain Or The Supply Chain - Marketing & Mix Marketing And Cases On Pricing - Management Assignment Help

Assignment Task -

1. Session: 

Q 1. Your definition 

We discussed during class some different ‘quote’s ‘ on marketing. What’s your definition. Compare your definition with the one in the book. 

Q 2. Marketing Mix

During class we did a small exercise on the Marketing MIX

Put the results of this exercise in your portfolio.

But add the 4C’s. You may discuss it in your group. 

Q 3. The Value Canvas

For more information you can watch the following video from Alex Osterwalder;

2. Session 2: Strategy development and planning

Q 4. Articles

Look for 3 articles about Marketing and Strategy. On a subject where you are interested in.

Make a summary that makes it clear what the main theorem is. No more than 200 words.

Give your opinion, do you agree with the writer, why or why not.

Put the articles, or a link in your Portfolio.

Q 5. Mission Statements

Look for 3 mission statements, for different organizations. Answers the following questions:

1. If you compare it with the definition in the book, what do you think of it? 

2. For whom are they written?

3. Is the message of the mission statement clear when you look at there communication as on Social Media, advertising, website etc.?

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