BM022 - Global Marketing Strategies and Programmes - Management Assignment Help

Assignment Task

You are working for a large, foreign-based Multinational Corporation (MNC) that seeks to set up a manufacturing base in one of the ASEAN (Association of South East Asian) countries. Your company is positioning itself to export to overseas markets. Your company’s CEO has asked you for a report on the following;

a. The product that the company wishes to manufacture, and subsequently export from your manufacturing base in the selected ASEAN country. You need to discuss your product, together with the necessary adaption to your selected market(s). You may illustrate your adapted product via a drawing, picture, or photograph.

b. The target segment, including the market demand for your product in the intended market, which can be a country or a region. This market demand must be backed up by data, providing a 5-year forecast.

c. The competitor analysis for your product in the intended market, be it a country or a region. The appropriate competitor analysis model should be used.

d. The marketing strategies that you will use to reach your intended market, be it a country or a region

e. The selected ASEAN country from which your company will establish its manufacturing base. In this regard, you are to use the Porter’s Diamond Theory of National Advantage model for making your Foreign Direct Investment (FDI) decision. Therefore, you will need to review the selected ASEAN country’s government's principal agency which oversee and drives investment into the manufacturing sector. In your analysis, you will need to discuss how this government agency can assist your company to set up the manufacturing facility, and assist with incentives, the supply chain and logistics, and in other appropriate areas.

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