BM031-3-2 - Malaysia’s Tourism Industry - Marketing Assignment Help

Assignment Task :

Question 1 ((BM031-3-2))
The Malaysian Land Public Transport Agency (APAD) published a list of 31e-hailing companies along with their respective mobile apps that customers usually use to book
rides. The conditions include ensuring e-hailing drivers or taxi drivers providing e-hailing services undergo training, as well as having the drivers go through vetting
before the issuing of the necessary licenses for drivers by Apad and the Road Transport Department (JPJ). The Malaysian Land Public Transport Agency has appointed you as their market research consultant to survey customers on issues they face with e-hailing services following the approval given to these 31 companies.

Question 2
Malaysia’s tourism industry is facing a challenging time with fewer tourists coming to the country for the past three years. The latest figures from Tourism Malaysia's data portal show that tourist arrivals fell from 26.76 million in 2016 to 25.95 million in 2017, and then down again to 25.83 million in 2018. The Malaysian Association of
Tour and Travel Agents (MATTA) president Datuk Tan Kok Liang, the overall decline in tourist arrivals highlights an urgent need for action. As a market researcher for
Tourism Malaysia, you are to identify the pull factors that will make Malaysia a more favorable destination for tourists from different parts of the world.

Part One: Executive Summary 
Part Two: Introduction & Research Background

• Statement of the problem
• Objectives of the research: Identity what are the general objectives and specific objectives of the research and its link to the research problem

Part Three: Literature Review
a. Theoretical framework: What are the relevant theories, concepts and models relevant for the research?
b. Use of secondary data

Part Four: Research Design & Primary Data
a. Population and sample: Who are the population and sample for the research? What sampling technique proposed and why?
b. Data collection method: Qualitative or quantitative?
c. Measurement: What is your research going to measure? Attach your questionnaire in the Appendix, along with five completed questionnaires, written in blue ink.
d. Findings and data analysis

Part Five: Benefits and limitations of the Proposed Research
a. Discussion of managerial benefits of research
b. Possible limitations of the proposed research

Part Six: Conclusion

Part Seven: Citations and Referencing according to Harvard Referencing Style

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