Highlights
Assignment task
The scenario is that you have been instructed by your client to produce a report demonstrating your understanding of the client project through the use of secondary research. You are not required to provide a set of solutions to the client’s problem at this stage,
Using the client project brief which you have been allocated, answer all three of the questions below. Ensure work is supported with evidence from research (academic theory and company research) Further guidance on research sources will be provided in Week 8’s class. Word count is 1,500 (+/- 10%) INCLUDING INTRODUCTION AND CONCLUSIONS.
1. Clarify who your client is, and what is the problem they are facing.
2. Using research, break the problem down by critically analysing and presenting areas of importance to the client such as, competitors, target customer market and influencing factors from the external environment.
3. From your above analysis, what are the top three issues the client is facing?
Additional Information
- This is an individual piece of work and must be undertaken on your own, based on your reading and your research. It should therefore NOT be undertaken in collaboration with other student(s).
- Please note carefully that tables, diagrams, or additional words contained in text boxes within the body of the report WILL be considered part of the word count. A maximum 2 sides of A4 only is allowed for the Appendices (apart from the list of references). Appendices can include tables and charts.
- Please DO NOT contact your client regarding this assignment.
This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcome:
Module code and title: BM561 Business Consulting Module leader: Dr Mahwish Noor Assignment No. and type: CW1 Research Report Assessment weighting: 60% Submission time and date: Friday 13th January 2023 before 2 pm. Target feedback time and date: 3 weeks after submission deadline 2
LO 3 Critically analyse a range of secondary business research sources with application to the client’s business.
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