BMA329: Retail Marketing - Physical Store Characteristics - Management Assignment Help

Assignment Task:

You are required to write an individual report on the retailer selected by your team for  Assessment 3 Presentation. Remember this retailer is one with a physical store (or stores) as  well as online sales (please note: the store needs to be one that you can actually visit physically  in Tasmania).  

You are required to prepare a report about your selected retailer. Your report will analyse the retailer’s strategic approach to managing their retail offering. Therefore the report will describe  and evaluate the retailer’s various operational strategies and discuss how these strategies are  specifically designed to meet the needs of their target customers.  

The report should include information under the following headings: 

Introduction 

This should be a relatively short section just introducing the retailer (type of retailer, years in  operation, number of stores, store location/s, mission statement, and any other information  that introduces the retailer to the reader). 

Part One – General Strategy 

• Merchandise offering (what product/s are on offer?) 

• Target market (describe the target market in terms of demographics and  psychograhpics) 

• Positioning (including a brief list of competitors) and how the retailer differentiates itself  from the competition 

• Pricing strategy 

Part Two – Day to Day Operations 

Physical store characteristics: 

• Specific store locations and opening hours 

• Store layout 

• Visual merchandising and atmospherics 

• Staffing 

• Customer service 

Online store characteristics: 

• Brief description of website 

• Product offering available online 

• Delivery, click and collect (if applicable) and returns policies

Part Three – Advertising and Promotion 

• Traditional media (print, television, radio, outdoor) 

• New media (digital, mobile and social media marketing) 

• Loyalty program (if applicable) 

Part Four – Responding to Future Trends in Retailing and Recommendations for Improvement

• Identify two emerging retail trends that the selected retailer will need to respond to

• Provide two specific recommendations regarding any improvements that could be made to elements of the retailer’s marketing strategy that you have already discussed in the  report, and provide a justification for these recommendations. 

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