BMA583: Managing People and the Employment Relationship - Management Assignment Help

Assignment Task :

 Assessment task 1: Individual Report 

Case Study: Unitel 

Unitel is one of the largest telecommunications companies (telcos) in the Asia-Pacific  region. Like most large telcos it was formerly government owned, but was privatised in  the early 1990s. Since privatisation, however, Unitel has faced increased competition  from foreign and local competitors. Unitel remains profitable, but the telecommunications  industry has seen considerable innovation in terms of both products and services in  recent years. Automation and increased competition have also become pronounced  features of the industry. Senior management at Unitel are concerned that the firm’s  culture needs to be improved if the telco is going to continue to grow its presence and  maintain its profitability in a continually developing and changing market. 

Last year, Unitel senior management unveiled a new corporate strategy to guide Unitel  into the next decade. Called “Vision 2022”, it is an ambitious program which aims “to  place customers in a pivotal position” and to seek “excellence in products, customer  service, product delivery and corporate image”. Developed by an external management  consulting firm, Vision 2022 aims to reposition Unitel as the “best enterprise in the  region” by developing “action teams” and “change teams” whose role is to encourage 

“possibility thinking” and “customer comes first values” in the large industry incumbent. 

Vision 2022 has been enthusiastically embraced by many senior managers at Unitel. “It  is bringing field staff and high-level management together for the first time”, remarked  one plant coordinator. “Problems are heard, solutions sought and once found their  implementation is pursued”. “Unitel has a lot of internal problems”, said another  manager, “and I see in Vision 2022 the possibility of salvation”. “I don’t see anything  wrong in trying to produce more trust in the company” commented a technical officer.  “The regular Vision 2022 de-briefings help to let all staff know what is going on and offer  all of us a chance to have input into things”. 

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