BMA799 - AT2 Business Case Analysis - Business Assignment Help

Assignment Task:

Task:

1. AT2 INSTRUCTIONS:

• You are to analyse the Case Study and Answer Questions 1 to 5 below.
• Include any Strategic Management topic (from week 2 to 11) that you believe applies.
• You are not expected to cover all semester topics only those based on your analysis and interpretation of the case study.
• The format is a professional Business Report. You may use template from AT3 and use the Assignment Questions below as headings.
• Once you have completed your report, please check that you have provided a response in accordance the marking Rubric.
 

2. AT2 QUESTIONS:

1. What are the key strategic points at which SIMS should make a strategic move?
2. What strategic risks would SIMS be exposed to if they undertake the agreement with BSG?
3. What would you suggest SIMS do to protect themselves in relation to the opportunity with BSG?
4. Explain and describe what strategy you would employ if you were the Managing Director, Dr Jacqui Parker and why?
5. If you were a business consultant specialising in Strategic Management, what would you advise the Directors of SIMS to do and why?

AT2 CASE STUDY – SMIS Pty Ltd.

SMIS (Scientific Microscopy and Imaging Solutions) Pty Ltd opened in 2005 in WA under the leadership of the Managing Director, Dr Jacqui Parker. Jacqui is one of two SMIS Directors, owning a controlling 51% share of the company. Jacqui is also an adjunct consultant microbiologist with the MENZIES Institute for Medical Research, and a member of the Australian Microscopy and Microanalysis Society (AMMS). The other Director, Professor Shane McDonald, is also an adjunct scientist working with the MENZIES Institute. Shane’s main contribution to SMIS is to provide advice on strategic direction, purchasing / development of the company’s product lines, consulting services, and equipment training.

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