Highlights
Q.1.1 Identify and discuss the characteristics that Pamela, as an entrepreneur, associates herself with from the case study.
Q.1.2 Pamela mentioned in the interview she would like to have a team that will assist her in taking her vision forward. With this being said, Pamela should take human
resource management into consideration.
Q.1.2.1 Describe the role and importance of human resource management for a business such as M.E. (Mindful entrepreneurs).
Q.1.2.2 The letter “S” in SWOT analysis stands for Strength. Explain the term Strength as used in SWOT analysis. Provide quotes from the case study as example of business Strength.
Q.1.2.3 Conduct an external environment analysis focusing on ANY 3 of the PESTLE factors on behalf of Mindful Entrepreneur (ME)
Q.1.2.4 With reference to the case study, discuss the importance of the marketing function in a business.
Question 2 - A business manager such as Pamela has a very complex role to play. She will need to perform a wide range of functions and deal with diverse people all day long.
Q.2.1 Formulate three strategic goals for Pamela’s business.
Q.2.2 Suggest strategic objectives for each of the above goals.
Q.2.3 Based on Pamela’s business, select the most suitable organisational structure for Pamela’s business and Draw a diagram to illustrate the selected structure.
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