BMG303/05: Strategic Management - Strategic Analysis and Evaluation - Management Assignment Help

Assignment Task:

Question 

Carry out strategic analysis and evaluation of the given selected ONE of the organisations of choice and analyse the organisation chosen based on the three tasks as given below.

Choose ONE of the organisations below:-

1. Honda Malaysia
2. McDonald Malaysia
3. Hotel Seri Malaysia
4. Proton Malaysia
5. Giant Hypermarket Malaysia

Task 1:

• The product/service market mission and vision of the company chosen.
• Strategic Group Analysis.
• The main and supporting activities and resources of the company.
• The stakeholders of the company.

Task 2:

• Conduct the basis of competition Model (Porter's generic) on the company chosen.
• An evaluation of how supportive operations are to the overall strategy of the company chosen.
• An analysis of how the company chose ensures it can meet its performance objectives.

Task 3:

• A comparison with competitors in the same industry (comparison from the price, services, profit, strategic, etc.).
• Conclusions (SWOT and conclusions).

 
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