BMGT364 - Planning and the SWOT Analysis - Silver Airways - Management Assignment Help

Assignment Task:

BMGT364: Planning and the SWOT Analysis Management Assignment Help

Purpose 
The purpose of this project is to introduce you to the planning process and to complete a SWOT analysis to determine a company’s strengths, weaknesses, opportunities and threats.  Using the information gathered to complete the SWOT, you will begin to build a Strategic Plan identifying and discussing the company’s goals and objectives.

Instructions:
You recently graduated with a bachelor's degree in business.  You are a new hire at Silver Airways and your manager has asked you to assist him with building a Strategic Plan to reach the goal of merging with an airline carrier serving the Northeast US.  Using the course materials (weeks 1 – 3) and research on Silver Airways, you will create a SWOT table and conduct a SWOT analysis on the current state of Silver Airways to determine its Strengths, Weaknesses, Opportunities, and Threats.  You will then identify goals, explain these goals and identify and explain objectives for each goal. Your manager has provided you with the following information about Silver Airways.

Silver Airways recently announced its purchase of Seaborne Airlines that is based in Puerto Rico.  Expanding its flight routes within the Caribbean, makes the company the highest volume airline to the Bahamas and the Caribbean from Florida.  In addition to its Bahama and Caribbean flights, Silver Airways serves the Southeast
and a few Northeast states.

In answering the requirements, you will support the reasoning and conclusions made, which means you will explain ‘why and how’ rather than relying on making statements. This is a most important requirement so do not overlook it.

Research
Review the links below to learn more about each airline, the merged map of flights, and the strategic plan that led to the merger.  Note that specific information about Seaborne Airlines may not be relevant to answering the questions below.

•  Silver Airways
•  Seaborne Airlines
•  Silver Airways/SeaborneAirways
•  Silver Airways Announces Major Strategic Growth Developments and New Leadership

You may do additional research related to Silver Airways.  Make sure to take notes and do not take the research lightly as the more research you do the more you will understand Silver Airways and the better the SWOT analysis will be.

are supported by the research and the course materials rather than the use any source material that puts together a SWOT, goals or objectives whether from the Internet, for-pay websites or any pre-prepared document, video or source material.  A zero will be earned for not doing your own analysis.

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