BMM6422 : Business and Management Strategy

Assignment 1

Your Task 

Come up with a written report must be 3000 words, word count excluding any diagrams and it must address the features below;

• What are the main features of the industry where the organization is nested that influence competition and profitability?
• Critically analyse competition and customer requirements so as to identify opportunities for competitive advantage within this industry/sector.
• Identify how the firm’s tangible and intangible resources help explain management’s strategy implementation over the period selected. Analyse them as it relates to their strategy and implementation of the strategy.
• Critically evaluate the firm’s strategic capabilities whether they can create sustainable competitive advantage or not, discuss. How do these capabilities tie-in with their stated strategy?
• Identify the means through which a firm can develop its resources and capabilities to achieve their strategy.
• Use the results of resource and capability analysis to diagnose the success/ lack of success of their current strategies and advise the company/organisation about future strategies.
• If the company does not appear to have any strategy, explain what they communicate as one and analyse how this fall short of a true strategy. What could the company’s strategy be if they don’t appear to have one?

Introduction

This is where you will introduce your Report, brief background and rationale for your chosen organisation and the underlying business and management strategies that you have used in the main body.

1. Brief Background information on the topic
2. Rationale - justifying why you have chosen the organisation and reasons behind carrying out the analysis on the organisation.
3. Purpose in line with the tasks outlined above.
4. Outline the entire report (in a few sentences) in the order the information is presented (for example: “This report begins by… Before addressing…. It will conclude by…”).

Summary of Assessment Requirements

The assignment requires students to prepare a 3,000-word written report analyzing the business and management strategies of a chosen organization. The report must address the following key areas:

• Industry Features: Examine the competitive forces and factors influencing profitability in the sector.
• Competition & Customer Needs: Critically evaluate competitors and customer expectations to identify opportunities for advantage.
• Resources & Capabilities: Assess tangible and intangible resources that explain the firm’s strategy implementation.
• Sustainability of Competitive Advantage: Evaluate if the firm’s strategic capabilities can sustain long-term success.
• Resource Development: Explore ways the firm can enhance resources and capabilities to achieve its strategy.
• Diagnosis of Strategy: Use resource and capability analysis to assess the success/failure of current strategies and recommend improvements.
• Strategy Gaps: If no clear strategy exists, analyze what the company communicates and suggest an appropriate strategic direction.
• Introduction Section: Provide background, rationale for choosing the organization, purpose of the report, and a clear outline of its structure.

Step-by-Step Mentoring Approach

The academic mentor guided the student through the assignment using a structured, stepwise approach:

1. Understanding Requirements

   • The mentor first clarified each task, ensuring the student understood the purpose of analyzing industry features, resources, and strategies.

   • Together, they mapped the assignment into distinct sections aligned with the marking rubric.

2. Selecting the Organization & Rationale

   • The student was advised to choose a well-documented company with available resources for analysis.

   • The mentor emphasized writing a strong rationale explaining why this company was selected.

3. Industry Analysis (Competition & Profitability)

   • The mentor introduced tools like Porter’s Five Forces to assess industry dynamics.

   • The student was guided on how to link industry features to profitability.

4. Competition & Customer Needs

   • The mentor advised on using market reports and competitor analysis frameworks to identify unmet customer needs and opportunities for differentiation.

5. Resources & Capabilities

   • The student learned to classify resources as tangible (financial, physical assets) and intangible (brand reputation, knowledge, culture).

   • The mentor guided the use of the VRIO framework to evaluate resources for competitive advantage.

6. Sustainable Competitive Advantage

   • The mentor stressed evaluating whether capabilities are valuable, rare, inimitable, and organized for long-term success.

7. Strategic Evaluation & Recommendations

   • The student was guided to connect the analysis with the company’s stated strategy and to identify gaps.

   • The mentor encouraged evidence-based recommendations for future strategies.

8. Report Structure & Presentation

   • Guidance was given on structuring the introduction, main analysis, and conclusion logically.

   • Emphasis was placed on academic writing style, proper referencing, and word count management.

Final Outcome & Learning Objectives Achieved

• Outcome: The student produced a comprehensive, well-structured 3,000-word report that critically analyzed industry forces, customer needs, organizational resources, and strategic capabilities, leading to practical recommendations for future strategy.

• Learning Objectives Covered:

  • Developed skills in critical industry and competitor analysis.
  • Gained ability to evaluate organizational resources and capabilities using theoretical frameworks.
  • Learned to assess the sustainability of competitive advantage.
  • Understood how to diagnose and recommend business strategies.
  • Improved academic writing, structured reporting, and application of management theories to practice.

Get Access to Quality Academic Solutions

Looking to understand how to approach this assessment? You can download the sample solution provided here to explore the structure, formatting, and style expected in academic writing. Please note, this file is strictly for reference and guidance only. Submitting it as your own work may lead to plagiarism issues and academic penalties.

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