BMO6511: Business Strategy Proposal - Strategic Management and Business Policy - Economics Assignment Help

Assignment Task:

ASSESSMENT 2 – PART A
Vision
1. OUTLINE YOUR ORGANISATIONAL PURPOSE
Maximum: 1-2 sentences

MARKET OPPORTUNITY
2. EXTERNAL ENVIRONMENT – ANALYSIS
Approx.: 600 words
a) General Environment

b) Industry Analysis 

c) Competitor Analysis

SOLVING THE PROBLEM
3. INTERNAL ORGANISATION – ANALYSIS 
Approx.: 400 words
a) Core competencies

b) Value proposition

STRATEGY
4. BUSINESS-LEVEL STRATEGY – STRATEGY FORMULATION
Approx.: 400 words
a) Business-level strategy

b) Customer profile
i. Who will be served?
ii. What needs do your target customers have that your business will satisfy?
iii. How will their needs be satisfied?

c) Justify your choice of business-level strategy

d) Competitive advantage

ASSESSMENT 2 – PART B
VALIDATION
5. ASSESSMENT 2 (PART B) – STAKEHOLDER FEEDBACK REFLECTION (EPORTFOLIO)
Approx.: 500 words
a) Blog posts
Please note: Blog post entries are excluded from your word count.

ASSESSMENT 3 – PART A 
GROWTH STRATEGY
6. ARTICULATE YOUR GROWTH STRATEGY
Approx.: 250 words

DIVERSIFICATION 
7. CORPORATE-LEVEL STRATEGY: DIVERSIFICATION
Approx.: 500 words
a) Level and type of diversification

b) Reasons for diversifying

STRATEGY
8. CORPORATE-LEVEL STRATEGY: STRATEGY FORMULATION
Approx.: 500 words
a) Choice of strategy
ORGANISATIONAL CONTROLS
9. STRATEGIC AND FINANCIAL CONTROLS
Approx.: 250 words

ASSESSMENT 3 – PART B 
THE BIG PICTURE
10. CONCEPT MAP
Please note: There is no required word count in the concept map. The concept map component is equivalent to 1000 words.
 

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