Highlights
Answers for Case Study Exam.
1. How was the Haier company turnaround process managed? Discuss
• Organisational strategy developed by Zhang to expand globally
• Diversification of products
• Study one “best-practice” approach for dealing with the challenges that companies face in designing performance management system that can serve as a competitive advantage
• By gaining insight into guidelines for implementing, maintaining, adopting and refining a performance management strategy on long term basis
• By considering approaches to customise PM principles for successful adoption to another culture or company
• Learn how to think from the perspective of different employees—workers, managers and senior executives
• Learn how to balance to tension between globalisation and localisation, a challenge for multinational company
• Learn how to best understand organisational behaviour principles and performance management in China dispelling some common misconceptions.
2. What are the principles behind the success of the Haier Company? Discuss
• Fair: merit-based reward and promotion (“race horse principles” whereby winners are rewarded and have to stay in the race to defend their title”
• Open: performance appraisal results of all employees and managers, except for the top 8 senior executives, were posted for all to see
• Just: an internal court for appeals consists of people from different ranks and departments.
3. What do you believe to be the potential pitfalls of Haier’s performance management system and what impact will this have on future changes? Discuss
• Public reviews could become a self-fulfilling prophecy or vicious circle--- poor performance ratings could undermine the manager
• Aligning performance with pay might decrease employees’ intrinsic motivation
• A new system may shift risk and uncertainty to employees; many are not prepared to manage it.
• An organisation gets what it pays for—be careful what is measured
• Motivation is not all about money--- more may not be better
• Long-term sustainability may not always be possible
4. Is Haier’s performance management system sustainable? Discuss
• Over 200,000 visitors have toured Haier to learn how to replicate its management practices, leadership, organisationa culture and especially its PM system but only few were successful.
• The biggest hurdle is implementation: one can imagine how difficult PM is daily. Companies may stick with it for a month or two or even three but by fourth month, the program that requires daily evaluation will slack and eventually fall by wayside as the latest management fad.
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