BMST5103 - Strategic Management Case Study - Management Assignment Help

Assignment Task

OBJECTIVE:

The objective of this assignment is to enhance individual student’s skills, knowledge, and cognitive in analysing and evaluating an organisation’s internal and external environment.

Conduct an Internal and External analysis for Maxis Berhad. Prepare a report using the following guidelines.

Part I: Vision and Mission

1.1 Vision – Evaluate the vision

1.2 Mission – Evaluate the mission

1.3 Suggestion – should the vision and mission statements change or maintain

Part II: External Analysis

2.1 Analyse the industry. Identify the 5 opportunities and 5 threats

2.2 Prepare an External Factors Evaluation (EFE) matrix

Part III: Internal Analysis

3.1 Evaluate the current financial performance of the organisation

3.2 Identify the 5 strengths and 5 weaknesses

3.3 Prepare an Internal Factors Evaluation (IFE) matrix

3.4 Prepare a Competitive Profile Matrix (CPM)

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