BMW Case Study - Marketing Assignment Help

Assignment Task :

Format

1. The essay should contain appropriate in-text citations and referencing. ( Harvard style ) 

2. It should also Include screen shots of relevant website pages that you refer to in the appendix. 

In 2000, BMW followed the time-honored practice of launching a new product – in this case, its new X5 sports utility model – with Super Bowl TV commercials a print advertising campaign. But to capture the interest of its Net-savvy target audience, it also kicked off a high-tech online campaign. The objective was to build the brand among high-income, middle-aged males who usually buy high performance autos and younger. As the Digital Marketing Manager of BMW, you are required to present following information to the board of directors. Your essay must cover the following sub-sections: 

1. Describe approaches used by BMW within its site design and promotion to deliver relevant offers for their online customers. 

2. Explain the benefits to BMW of creating virtual communities and how such communities can be used as part of relationship marketing. 

3. When designing the interactive services of a website, what steps should the BMW designer take to provide a quality service to customers?

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