Brand Evaluation and New Trends in Marketing - Introduction to Marketing - Management Assignment Help

Assignment Task :

I. Introduction to Marketing:
1. Define marketing and discuss in brief the various concepts of marketing.
2. Elaborate the concept of marketing mix or 4 P’s of marketing 

II. STP: Segmentation, Targeting and Positioning
1. Outline the different Methods of segmenting a market (10m)
2. Write in brief the process of evaluating the market segment for targeting.
3. Write a detailed note on market positioning with suitable examples (5m)

III. Promotion Mix:

1. Discuss in brief the role of promotion in marketing effort of a company
2. What is advertising? What are different advertising media?How advertising budget is decided?  
3. What is sales promotion? Discuss in brief any three important tools of sales promotion.  

IV. Brand Evaluation & New Trends in Marketing:

1. What do you mean by brand valuation? What are the variables responsible for brand valuation? What are the benefits of brand valuation? 

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