Brands Launch New Marketing Campaigns - Management Assignment Help

Assignment Task:

Task:

Background
Brands launch new marketing campaigns every day to stand out from their competitors, court new audiences, build brand awareness, launch and re-launch new products and services, dominate the conversation around a big event, and more.

Often, we passively take them in as we run our errands, check our mail, visit our favorite websites, and scroll through our Instagram feeds. The best campaigns, however, pull us out of our routines and social media investigations. They grab our attention, and move us to action. For this week's homework, you will research a successful marketing campaign and develop a presentation in which you explain the brand's business model and the campaign’s objectives, strategies, and results.

This first homework hits at the core of the course—analyzing, strategizing, and storytelling like a digital marketer. To that end, steer clear of copying and pasting any objectives or strategies from the case study landing pages provided below. Instead, think critically about your chosen campaign as if you were its chief architect, tasked with explaining its success to the company’s stakeholders, marketing award committees, as well as your boss, and your boss’ boss. You may want to use the following questions as a guide: What business challenge did you set out to address? How did you turn that challenge into an opportunity? What tactics did you employ to bring that opportunity to life? Were you successful? How did you measure that success?
 

Slide Design Tip: Crafting slide presentations is a regular part of a marketer’s job. Great marketers should be able to create presentations that tell a complete story and/or make a clear argument. Familiarize yourself with slide development best practices using the resources below. Trust us: these will come in handy for several assignments and group projects!
? Slide Templates
? Google Slides Best Practices
? Free Images from Pixbay

Objectives
Your instructor and TAs want to see that you can:
? Analyze a successful marketing campaign case study.
? Identify and explain a company’s business model.
? Analyze a company's business objectives and differentiate those from a corresponding marketing campaign’s objective(s).
? Identify a campaign’s key marketing channels and technologies.
? Conduct basic competitive and audience research online and explain how it informs campaign strategy.

? Analyze a campaign’s weak points and articulate constructive feedback.

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