Highlights
Instructions
Assignment type: Individual
Assume that you are heading a research lab in the Research & Development department of your company. Your team is working on an innovative idea that can potentially add great value to your company. Recently, they had a breakthrough.
I. Write an email to your manager, who is heading R&D highlighting the breakthrough and its impact on the company.II. Write another email to the Head of Marketing and Sales about this breakthrough.
Reflection
Reflect on the two emails. Why are they different. Which was the more difficult for you to write? Explain why?
Details:
Material from Chapter 2 of the textbook should be used to support your work.
The maximum length of the submission- Three pages.
Email 1. To: managerRD@XYZcompany.com CC:
From: headofresearch@XYZcompany.com
Subject: Breakthrough in R&D - product123
Goodmorning sir,
It gives me immense joy and delight to inform you that we have achieved the breakthrough for which we've been working tirelessly for the last six months. After months of trial and error, we have managed to find the suitable fabric material for our new range of sports shoes. The fabric is highly durable for intense training, waterproof, easy to clean and can maintain shape even after rigorous use. It can also be dyed in bright colors and can hold the pigment well through the test. Furthermore, due to the unique technology, it has maintained internal temperatures cooler than the environment. We have named it product123, and it is undergoing further tests and analysis. The feedback from early studies has been optimistic.
If things go as per plan, we would be able to start production for the material by the next two months and have the new range of shoes for the summer collection. This has been possible due to the dedication and hard work of my team and your supportive guidance. We hope that our teamwork continues in the future and the success is repeated in other research areas. So again, we are thanking you, head of research, XYZcompany Email 2.
To: headmarketingnsales@XYZcompany.com CC:
From: headofresearch@XYZcompany.com
Subject: Breakthrough in R&D Goodmorning sir, It gives me immense joy and delight to inform you that we have achieved a breakthrough in fabric technology. We have been working on this project tirelessly for the last six months. After months of trial and error, we have managed to find the suitable fabric material for our new range of sports shoes.
The fabric is highly durable for intense training, waterproof, easy to clean and can maintain shape even after rigorous use. It can also be dyed in bright colors. Due to the unique technology, it has been able to maintain internal temperatures cooler than the environment. We have named it product123, and it is undergoing further tests and analysis. The feedback from early studies has been optimistic.
If things go as per plan, we would be able to start production for the material by the next two months and have the new range of shoes for the summer collection. This range can be marketed for the youth and intensive outdoor training. This has been possible due to the dedication and hard work of the R&D team. Hoping that we can collaborate on further projects as well. Thanking you, head of research, XYZ company
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