Bright House Case Study- Organisational Behaviour- Essay Writing Assignment Help

Internal Code: 1HDHA

Essay Writing Assignment Help:

Task: Using the BrightHouse case study materials compiled by your own team in the Organisational Behaviour module and applying theory from the OB module to analyse issue, write an essay in response to one of the following questions: Word length: 2000 words (+/- 10%) 1. Communication How convincing are BrightHouse’s claims (since the 2017 revelations) that their communication with customers is now very clear? Analyse examples of their actual communication (such as their own website) and of the communication reported by employees and/or customers to support your answer. 2. Organisational Culture “The main point of Schein’s model of organisational culture is that the most important aspects of the organisation are completely hidden from view.” Use Schein’s model to analyse aspects of BrightHouse from your case study materials which illustrate the Artefacts and Values & Beliefs to show how far these indicate what the Basic Assumptions are. 3. Organisational Power Since the 2017 revelations of their behaviour towards customers , BrightHouse say they treat customers well and that unsatisfactory treatment is a thing of the past. How far is evidence of such improved treatment convincing? Analyse examples of their treatment of customers using organisational power theory. 4. Organisational Politics “Politics is a positive process that is conducted by companies towards other people/organisations in their environment and by employees towards each other to achieve their own interests.” To what extent can political behaviour of BrightHouse (externally) and its employees (internally) be seen as positive? Analyse examples of their political behaviour using types and contexts of organisational politics. 5. Organisational Ethics Is BrightHouse’s ethical behaviour more similar to Agency Arguments (Friedman) or to the Stakeholder View of justice? Analyse relevant examples from your case study materials to support your answer. 6. Motivation To what extent do BrightHouse employees seem motivated to work towards the company’s objectives? Answer this question by using theory to analyse examples of from the BrightHouse case study materials to demonstrate what motivates the company’s employees and what demotivates them.