BRL1000 - Advertising and Sales Promotion Assignment

Assignment Task

Context

The national senior certificate results were made public on the 19th of January, 2023. Students all throughout the nation had access to their grade results. Some prospective students would have then got acceptance letters from universities to which they applied. More specifically, one of these universities is Nelson Mandela University (NMU). Online registration at NMU is available from January 11 through to March 15. Using the Nelson Mandela University website or the student portal, students may register from anywhere. The deadline for late registration is March 15, 2023. Coupled with the Academic Year 2023 registration drive by NMU there has been an intensive Social Media Campaign to support their registration objectives.

Introduction

In this section of your assignment, you are then to provide your reader with a brief introduction of your assignment topic with specific focus given to how South African higher education institutions’ behaviour has changed since the advancement of social media marketing. Tip: Present any facts, interesting dates, and figures of their adoption of online market channels and the online market penetration to date in the context of social media advertising in higher education institutions of South Africa.

The introduction to your assignment must at least address the following:

• The main problem, or topic, related to the title of the assignment;
• Objectives of the assignment, as reflected in the assignment instructions;
• The research methodology used;
• Legitimate problems experienced and how they were overcome; and
• A brief outline of the contents of the assignment.

Social Media Networks: Background And Landscape

With the Academic Year 2023 registration drive by Nelson Mandela University (NMU) there has been an intensive social media campaign to support their registration objectives.In this section of your assignment, provide a detailed overview of all the social media networks NMU utilised in the social media campaign to support their 2023 academic year student registration. For each social media network used by NMU in their 2023 academic year registration campaign include a critical discussion of the advantages and disadvantages of each of these social media networks used. Amongst other things you can rank the current (2023) general popularity of the social networking sites for the South African population, and/or compare this to the global rankings.

Nelson Mandel University Social Media Resistration Campaign 2023

For most firms, the first step in conducting online social media marketing is to create a website. However, beyond simply creating a website and using social media networks, marketers must design an attractive content and find ways to get consumers to visit their pages, stay around and come back often. A crucial challenge, thus, is to design a social media presence that is attractive on first view and interesting enough to encourage repeat visits. Many marketers create colourful, graphically sophisticated digital assets that combine text, sound and animation to capture and hold attention. To attract new visitors and to encourage revisits, suggests one expert, online marketers should pay close attention to the seven Cs of effective website design. (Rayport & Jaworski 2001:116; Chakraborty, Lala & Warren 2003:50) For this section of your assignment, you must objectively evaluate and present critical comments (positive and/or negative) on what you believe the overall effectiveness was/is of NMUs social media campaign to support their 2023 academic year registration objectives. Specific digital assets posted on these social media sites by NMU must be noted in motivating your opinions. Include critically commentary on whether these were successfully integrated into a NMU’s existing Integrated Marketing Communication efforts.

Advertising On Social Media Networks

As consumers spend more and more time on the internet, many firms are shifting more of their marketing Rands to social media advertising to build their brands or to attract visitors to their social media sites. Social media advertising is becoming a major medium. Today, thanks to a wealth of new social media networks, direct marketers can reach and interact with consumers just about anywhere, at any time, about almost anything. Referring to NMUs social media campaign to support their 2023 academic year registration, write a discussion on their marketing campaign’s current use of the various forms of advertising on social media networks. IMPORTANT: This is not to be confused with posts NMU places on their various social media channels, but rather how NMU’s advertising is placed on other’s internet social media networks to direct online traffic towards their social media channels.

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