Highlights
LEARNING OUTCOMES
On completion of this unit, students will be able to:
1. Access academic theories, frameworks and knowledge and apply them to a real-world problem. Specifically, they will be able to:
a. Define the problem;
b. Gather and analyse the evidence
c. Demonstrate management.
Case Study
This task requires you to research how organisations develop and use core capabilities into their broader business strategy. You should choose an organisation or business that has clearly identifiable core capabilities. You should also discuss how these activities and processes are essential in driving business strategy from a variety of perspectives (commercial, customer, market, societal etc). You need to consult broad, quality secondary information sources when selecting your case study.
This case study also needs to be structured, systematic, and must use theories, models, and concepts you have learned in this subject, specifically Chapters 1 to 6. Your case study may be structured however you think best to present your analysis. However, within this assignment you should provide:
1. Description of the scope of the organisation/company. This includes a brief description of their activities, which sector and industry they operate in and key products, service and customers. It is important for you to describe the context.
2. Description of the key core capabilities evident within the organisation. how they are being used, developed and maintained, and their links to wider business strategy.
3. Analysis of at least one key business strategy approach. This discussion should include explanation of how these activities and processes are leading to core capability from a variety of perspectives. You should consider commercial, customer, market, societal etc. Note: This can be both a positive and negative evaluation of the value that core capability is or has provided to the organisation here.
Option 2: Report
Prepare a report on how business strategy is applied within a specific chosen example of your choice. This can be either a small business, not for profit or a global business. In this assessment, you need to discuss how various business strategy activities and processes are leading to value creation from at least two perspectives. In order to prepare for this assessment item, you need to ensure you have access to sufficient information about your organisation. This can be obtained through personal contact, company information, websites etc. These sources do need to be cited in your report.
This report will be structured and must reference at least 2 theories, models, and/or concepts you have learned in this subject. Please check your chapter slides, your core readings and the extra resources as sources for this assignment.
CONSIDERATIONS
Upon review of my essay, have I demonstrated critical thinking aligned with my chosen analysis task option? Specifically:
• Have I Identified and defined the academic concepts related to the analysis task using current academic literature?
• Have I demonstrated an analysis of these relevant concepts and topics?
• Have I demonstrated an ability to apply and integrate the relevant concepts and topics in the analysis; have I provide evidence or examples?
• Have I developed an argument and demonstrated understanding of differing points of view?
• Have I demonstrated understandings of the relevance of the chosen concepts to the overall concept of management?
• Have I demonstrated understandings of considerations and implications for contemporary management practice?
• Did I produce a quality essay? Consider presentation, referencing and a balance between academic and industry sources. Consult with your academic regarding appropriate formatting and styling.
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