BS2535 - Buyer & Consumer Behaviour & Attitudes Theories - Essay Writing - Management Assignment Help

Assignment Task -                 
 

Objective: 

The aim of the individual written assignment is to develop your understanding and critical thinking on a relevant topic related to consumer behaviour by examining marketing research on the topic and illustrating your arguments with current consumer literature and other practical examples. This assignment accounts for 40% of your final mark. 

Assignment task: 

You will need to write 2,500 words essay (+/- 10%) in which you answer ONE essay question provided (see questions below). The question you select will need to be answered by critically reviewing the existing consumer behaviour literature and by providing specific academic research and examples to support your arguments. 

There are no right or wrong answers to these questions, but there are well-supported arguments and poorly supported answers. Your task is to construct an argumentation based on marketing research and consumer behaviour theories, consumer and marketing data, and other practical examples or case studies. You will need to organize and structure your ideas, provide evidence of your theoretical knowledge,  demonstrate your understanding on the topic, and critically evaluate the evidence provided to support your arguments by acknowledging its limitations and providing future research directions and or managerial recommendations.

It is recommended to carry out a literature search on the topic using reputable scientific databases to find research such as EBSCO, Scopus or Web of Knowledge (this database can be accessed through the library website). It will also be advisable to support your arguments with data in consumption from reliable sources such as  Mintel or Statista and other practical examples or cases studies. 

Essay questions: 

1. How can consumer research be used to solve the over-consumption challenge? 2. How can we change consumers’ attitudes and behaviours? 

3. How can businesses grab the attention of consumers? 

4. Are consumers rational decision-makers? Why? 

5. Why do we buy? 

6. Does who we determine what we buy? Or does what we buy determine who we are? 

7. Can we buy happiness?

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