Highlights
Task:
Introduction to the Unit Introduction to Creative Business and Management is a unit that will enable you to develop foundational knowledge in creative business and management by exploring UK and global examples. Throughout this unit you will learn about different styles, approaches and tools used in creative business and management historically and how these are developing in the present day. This information will be taught through practical workshops, lecture and seminar series, talks from industry professionals and first-hand study visits to relevant UK businesses. Combining practical, entrepreneurial and contextual skills, you will use a combination of handson field work and desk - based methods. This unit will have a creative output of designing and pitching your own idea for a hypothetical business working in a small team.
Key topics in this unit include:
• Basics of business management
• Creative business styles and tools
• Entrepreneurship
2.1 Aims The aims of this unit are to:
• To develop key research, analytical and reflective skills for use in creative and business studies.
• To support progression onto a LCCA Design or Creative business BA course.
• To develop communication, problem solving, time management and decision making skills.
• To develop creative idea generation, digital fluency and business technology skills
• Provide continuous and progressive diagnostic context to enable identification of strengths and direction through exploring practical skills and theoretical concepts
• Develop problem solving, time management, decision making, reflective and evaluative skills by applying understanding of art, design and media concepts.
2.2 Learning Outcomes
• LO1: creative business, management, marketing, branding and communication strategies, theories, methods and concepts. 2020/2021.
• LO2: applying key skills in creative business, management, marketing and communication to individual and group projects utilising creative problem solving.
• LO3: analysis, evaluation and reflection of theories, methods and concepts to form independent and critical arguments
• LO4: creative business, management, marketing, branding and communication strategies, theories, methods and concepts in order to realise creative business outputs.
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