Highlights
Background
The course Principles of Business Analytics has three assessment items: an article review, a case study and presentation, and a take-home (exam) assessment item. These notes outline my expectations for the article review. The article review is intended as a precursor to the case study – perhaps exciting your interest in a topic and building your knowledge of the topic, as well as demonstrating your ability to critique what is currently written on the topic. Before discussing the review further, outlining the nature and scope of business analytics and the broad requirements of the case study has some value.
Questions
What do you like about the articles you have read?
What do they contribute that is new, exciting, challenging for business?
What do you not like about the articles you have read?
Are there points of weakness you can identify?
what are they and how easily could they be overcome?
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