BSB126: Devondale Chilled Milk- Marketing Plan- Report Writing Assignment

you need to choose one from this:

1. Australian working dog rescue

2. Devondale Chilled Milk

3.Tesla Model S Car

You are to choose one product from the list below, research the industry and construct a basic marketing plan for how you would LAUNCH OR INCREASE SALES of this product and reach your stated marketing goal. See Figure 9.1 (page 272) in your text – The ANSOFF MATRIX for a suggestion about how to enhance this product and your marketing plan. You may consider; Market Penetration, Product Development and Market Development. This is an individual assignment, and therefore you should neither collaborate nor collude with other students – past, present or future.