BSB42415 - Certificate IV in Marketing and Communication - Apply Digital Solutions to Work Process - Marketing Assessment Answer

Assessment Task:

BSB42415: Certificate IV in Marketing and Communication Assessment Answer

Task 2 – Performance and Skills Assessment

General instructions
You will complete a number of tasks associated with establishing a digital platform to utilise digital information in accordance to legislations, regulations, organisational policy and procedures relevant to digital media use and intellectual property.

This assessment centres on the Fusion Marketing case study, a professional marketing agency with a team of professional marketing consultants helping their clients to achieve their marketing communication goals. You will act in the capacity of a Marketing Communications Officer to establish internal communication mechanisms with an aim to facilitate team collaboration and group information sharing. To complete the Simulation, you will need to refer to the following resources:

To be deemed competent for this unit, you will need to meet the following requirements:
? complete all the questions in this assessment task
? your responses to the questions and tasks must be relevant, accurate and specific
? submit your completed assessment on Canvas within the set timeframes
? your work must be in your own words
? where you use an external source of information, you must provide citation.

You will participate in a simulation centred on a professional marketing agency titled Fusion Marketing. As the Marketing Communications Officer, you will be responsible for establishing a web?based organisational wiki and then populating it with digital information. At last, you will provide face?to?face training to your team members in order to ensure that they have the necessary skills and knowledge to use the system.

Part A Utilize Digital Workplace Information

In Part A, you will review Fusion Marketing’s digital applications and collect raw digital information with regard to intellectual property. Part A will set the foundation for Part B, where you will integrate a digital solution that to support the organisation’s workflow.

1. List Fusion Marketing’s current digital applications, provide an example for their potential use in terms of information sharing and comment on why these applications do not address the organisation’s business plans. Include your answer in the table below. 

Why these applications do not address the organisation’s business plans:

a) List the 5 criteria to ensure validity in digital information sources

b) List the 5 criteria to ensure reliability in digital information sources

c) In the following table, list at least 3 sources for the answers to a) and b) above and describe how credible these sources are

3. In the following tables, list and summarise at least 3 legal requirements in relation to intellectual property in Fusion Marketing operating environment

4. Review the Fusion Marketing’s Intellectual Property Policy and Fusion Wiki Policy (found under additional resources on Canvass). Explain how the two policies relate to
working with digital technology and information. Include two specific statements from each policy in your discussion.

5. Search digital information on Fusion Marketing’s legal requirements related to using digital technology and information. List and explain three legal requirements related to using digital technology and information. 

? included the correct title and date of their primary legislations and legislative instruments

? summarised the key provisions of each requirement in Fusion Marketing’s operations

6. Review Fusion Marketing’s digital process and applications and list five potential IP risks in relation to digital technology and list five strategies to prevent these risks. 

Part B ? Lead Work Processes in a Digital Environments

In Part B, you will use the ‘Fit for Purpose Matrix’ spreadsheet template ( found under additional resources on Canvass ) to review and select digital services that are fit for purpose. Then, you will establish a web?based company wiki and transfer the digital information collected in Part A in accordance to the organisational digital media protocols and conventions.

7. Review digital trends and innovations that address Fusion Marketing’s organisational services. Factors must be aligned to the organisation’s requirements and weighting scales must be appropriate for each service. Scores must be accurate and prioritise your selection based on the score

8. Establish the web?based corporate wiki reviewed and selected in Q 7 by following these steps.
? Set up the online platform
? Create the user accounts for all stakeholders
? Grant access to all stakeholders plans. Use the ‘Fit for Purpose’ spreadsheet template and list five available digital

9. In this subtask, you will transfer the digital information you collected in Part A to your online platform. This operation will be in line with Fusion Marketing’s Intellectual
Property Policy and Fusion Wiki Policy which details intellectual property requirements and digital media protocols and conventions respectively.

a. Create a ‘Welcome’ page including a description on the need of this online corporate wiki (see Q 1).

Establish a logical hierarchical structure and the layout must have a corporate outlook

b. Transfer your findings from Q 2 to 6

Digital information must conform to organisational policy and procedures organise your content under descriptive headings. Ensure access by all stakeholders

Produce screenshots of your platform for each page and insert your screenshots in the space below.

Part C – Train, Encourage and Support Team Members
You held a training session with two team members to demonstrate how to use the online enterprise wiki in day?to?day operations. List three questions you prepared to confirm the team members’ understanding and three practical exercises to confirm team members’ skills.

1) Where can you find this information?

2) How would you do this particular task?

3) What features do you find difficult to use?

1) Show me how you will upload it?

2) Can you show how would you do this task?

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