BSB42415: Certificate IV in Marketing & Communication- Marketing Communications Industry- Marketing Assignment

Internal Code: MAHOZ50

Marketing Assignment:

Task: You are required to undertake research to develop your knowledge of the marketing communications industry. You will then use the information gathered to prepare an industry information brochure brief. 1. Research the industry in preparation for developing your industry information brief. First you will need to identify at least five sources of information that include information about the marketing communication industry. You will use this information to develop your brief. The sources of information may vary but should include sources that include statistics about the marketing communication industry, as well as sources that may include anecdotal information such as opinion pieces. Prior to preparing your industry information brief, you will need to research the following:

• Definition of marketing communication
• Types of marketing communications
• Definition of integrated marketing communications
• Key features of integrated marketing communications including common practices and media strategies
• The role of the marketing communications industry on society and how this impacts on Success College Australia
• Marketing communication and digital communications technologies, platforms and devices
• Marketing communication industry trends, including impact of new/alternative technologies on the industry
• Key stakeholders in the marketing communications industry, including industry associations and networks
• Employment opportunities in the marketing communications industry
• Marketing communication ethics and legislation applicable to your State of operation or study.

2. Develop industry information brochure brief. Using the template provided by your assessor, develop a brief to address each of the points listed above and as per the brief template provided to you. Your brief will need to be written in plain, clear and concise English and engaging. Ensure it is grammatically correct and error free before submitting. 3. Submit your brief to your assessor using the approved communication equipment.