BSB42415/BSBMKG417 - Marketing and Communication - Marketing Assignment

Assessment :

1. Choose a real company/organisation or create a fictional one. Write a proposal for the creation of tools and techniques that are suitable within a divergent media environment in relation to this chosen company/ organisation.
2. Create a proposal for a customer-centric app for an imaginary organisation.Explain how the features of this app are customer-centric. Where possible, collaborate with an expert to verify the viability of the features.
3. An organisation wants to develop marketing communications in order to promote the launch of a new product with the aim of making as many sales as possible, as well as having the opportunity to gather customer feedback on the new item. Describe your recommendation for a tool/technique that is fit for this purpose.
4. Choose an organisation. This may be any well-known organisation or an organisation which is currently a client. Make a proposal for a cross-sector marketing communications solutions for this organisation.
5. Describe a channel that is highly effective in empowering customers and responding rapidly to customer perspectives.
6. What is your organisation’s policy/procedure/protocol for maintaining contact with business networks and clients?