BSB50215: Diploma of Business - Environmental Factors and Assess their Potential Impact on the Marketing Mix - Marketing Assessment Answer

Marketing Assessment Task BSB50215

• Research the arketing of the company’s products or services of your choice
• Identify the key characteristics of the products and/or services and their significance to the market.
• Review pricing policy and analyse pricing variables to determine their effect on the market.

1. Based on Assessment Week 5’s practical case scenario, identify environmental factors and assess their potential impact on the marketing mix
2. Provide a list of consequences for the organisation and customers/ clients in a SWOT analysis
3. Identify customer/consumer priorities, needs and preferences and the way they impact the marketing mix
4. If additional products or services or new products will be offered by the company, how would you evaluate these against: marketing objectives, target market characteristics and desired positioning.
5. Evaluate the implications of altering one or more components of the marketing mix in response to market factors and consumer response.
6. Ensure adjusted marketing mix continues to meet organisational, strategic and operational marketing objectives, and desired positioning by addressing the following:
7. Provide a short discussion on how the company would position itself within the market to meet its customers’ needs with the proposed product/ service in order to differentiate itself from competitors.

• Identify key characteristics of products or services and estimate their significance to the market
• Review pricing policy and analyse pricing variables to determine their effect on demand
• Analyse promotional methods to determine their importance to marketing outcomes
• Review channels of distribution and estimate their significance in relation to marketing outcomes
• Identify and analyse level of customer service provision to determine its significance to marketing outcomes
• Identify potential customer base and key pressure points for success
• Analyse and test the effect of the components of marketing mix on each other, and establish their relative importance to customer base

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