BSB51918 Diploma of Leadership and Management, Promoters In Australasia - Management Assignment Help

Assignment Task

Frontier Touring
Frontier Touring is one of the most respected, long standing, and proactive concert promoters in Australasia. Formed in 1979, Frontier has had a fundamental role in entertaining Australians and New Zealanders across three decades. This event management organisation that organises hundreds of concert projects in Australia is headed by Michael Gudinski. Frontier Touring has developed into one of the most highly respected touring companies in the Southern Hemisphere and continues to produce some of the most memorable tours to ever visit "down under". Since forming, Frontier Touring has toured some of the worlds most established and up and coming artists. Many of the most successful tours were the result of years of planning and the gradual (or sometimes meteoric) increase in venue size from tour to tour over the span of an artist's career.

1989 saw a major coup for Frontier Touring with the Frank Sinatra, Sammy Davis Jr. and Liza Minnelli Ultimate Event shows in Sydney and Melbourne. The shows, which were overwhelmingly well received in Australia, sadly proved to be Sammy Davis Jr.'s last trip down under, with the performer passing away the following year.  Frontier Touring continued to raise the bar on tours to Australasia presenting the biggest concerts in the history of Australian rock music with the Guns N' Roses tour at Eastern Creek, Sydney (71,000) and Calder Park, Melbourne (66,000) in 1993. These events have been hailed as the best run, organised and most trouble-free concerts ever. 

It was to be less than a year, however, before Frontier was to top this incredible success with Madonna's Girlie Show Tour - an event that saw the realisation of five years of planning. It was without doubt the biggest tour Australia had ever seen, with more than 500,000 people attending.

In 2003 Frontier Touring continued to predict trends ahead of the rest. When the name Norah Jones meant little to anyone, Frontier had her signed and committed to tour Australia. Eight Grammy Awards later, with sell out shows across Australia and the world, Norah Jones is now one of the most successful artists this decade, returning in 2005 for a major arena and winery tour. 2005 was another massive year for Frontier with Rod Stewart, Bryan Adams, Michael Franti, Xzibit, Diana Krall, Ben Lee, John Legend, Norah Jones, Green Day, Simple Plan, Velvet Revolver, The Dears, Death From Above 1979, Madeleine Peyroux, Dogs Die In Hot Cars, The Used, Foo Fighters, John Fogerty, Black Eyed Peas, and many, many more gracing our shores. 
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