BSB52415 Diploma of Marketing and Communication - Social Media Marketing - Marketing Audit Assessment Answer

Assessment Task:

BSB52415 Diploma of Marketing and Communication Assessment Answer

Assessment 2 – Written Assessment

Complete the following individually

Choose a real company to base your assessment on (hint: the bigger the company, the easier your assessment will be). You have just been employed as the team leader of the marketing department for your chosen organisation. Your boss would like you to review the company’s marketing performance by completing a marketing audit. Answer the questions in as much detail as possible, considering your organisational requirements.

It is your job to conduct, document and report on an internal and external audit of your organisation’s marketing activities. This should be completed in accordance with the reporting requirements of your organisation whilst demonstrating the skills that you have.

Think about how you will:

1. Explain how you will prepare for the Marketing Audit for your chosen organisation.

2. Identify and explain the forms of a Marketing Audit you could use as part of your audit.

3. Conduct external Marketing Audit on your chosen organisation using different external audit form. Document your findings.

4. Conduct internal marketing (self) audit on your chosen organisation. Document your findings.

5. Your manager has asked you to prepare a Marketing Audit report on your findings from your internal and external Audits.

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