BSB52415: Marketing and Communication - Pre-packaged Frozen Meals - Market Research Assignment Help

Internal Code : AA_AH_CIDC_FG

Market Research Assignment Help

Task: Prepare a project scope document for a market research project of your choice. Identify a problem that requires research from your workplace, or an enterprise of interest to you.

1.Identify a problem that requires research from your workplace, or an enterprise of interest to you, by analysing enterprise planning & performance documents

2. Consult with relevant personnel to determine research needs & draft research objectives

3. Consider all the elements required in project scoping in preparation to prepare a completed document

Task: 2 Your organisation Tasty Foods, is considering lauching a new range of pre- packaged frozen meals. As the brand manager, you believe you should engage in market research to explore the opportnity further. Answer the following:

1. Explain the overall role market research would play in your organisation.

2. List four specific contributions which market research on pre-packaged frozen meals could potentially make to Tasty Foods.

3. List at least four internal sources you would review or consult, in order to uncover possible opportunities for pre packaged frozen meals, and what information from these documents or people may help you with your research needs.

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